Our must-have marketing tools

09 Dec

According to the 2015 Social Media Marketing Industry Report, 70% of marketers find that social media has increased website traffic for their businesses. Other key findings from the report show that over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.

Among the strategies for optimizing your marketing efforts, saving time and getting better results in terms of engagement, traffic and conversations, one of the best ways is to use tools, but there are just too many social media tools to choose. We selected five tools that will help you to be successful. Just take a look:

  • Google Alerts, tool for listening
    It’s a really powerful tool to keep track of trends, interesting topics, or anything really new that appears on the web. Users receive email notifications of updated Google results for a search query or keyword.
  • Bitly, tool for tracking and analytics
    Shorten your links, control your brand and capture your data. Own, analyze and understand your actively engaged audiences across all platforms and devices. Target your best audience and connect to the marketing cloud.
  • Mailchimp, tool for your emails
    Use an easy drag and drop designer to create campaigns that match your style, make sure your emails get to the right people at the right time and monitor sales and website activity with revenue reports, and inform your email content.
  • Topsy, tool for virality and search
    Search by time and place, set alerts, and analyze sentiment for every tweet ever made. One part virality tool, one part tracking mechanism, one part social listening post, Topsy is a very useful tool for keep an eye on your competence.
  • Soma, the complete tool for Social Customer Attention


Social networks integration, interactions categorization and automatic response, CRM integration, key opinion leader’s detection and fine granted multilingual semantic analysis are possible in this tool that TECNIO Centre Easy is developing.

Stay tuned for upcoming news about SOMA!
Contact us for a demo.

Social Media Team

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